The Bubbling Bunch

The Bubbling Bunch is a bath bomb brand concept created to rethink how everyday self-care products are branded.

Most bath bombs today follow a familiar visual formula: soft florals, muted palettes, and scent-led storytelling. While calming, this approach has become repetitive, making products blend into each other rather than stand out.

This project explores what happens when a functional, everyday product is treated as an experience, not just a commodity.

⸻
The Core Problem

In the bath & self-care category, branding often relies on:
• Generic floral imagery
• Predictable colour palettes
• A heavy focus on fragrance over emotion

As a result:
• Products lack memorability
• Packaging feels interchangeable
• The act of using the product feels routine, not engaging

The challenge:
How do you take a simple, familiar product and design it in a way that feels unexpected, playful, and worth remembering without losing credibility?

⸻
Design Objective:

To create a brand identity that:
• Breaks away from category clichés
• Turns an everyday product into a small moment of delight
• Feels expressive and fun, yet intentionally designed

The goal wasn’t to make bath bombs look “prettier” it was to make them feel different.

⸻
Strategic Design Approach:

1. Personality-led branding
Instead of leaning into florals or spa aesthetics, the brand was built around character and attitude.

Why:
Brands with distinct personalities are easier to recall and emotionally connect with. A strong visual voice makes the product feel less generic and more experiential.

2. Bold colour as a differentiator
Bright, saturated colours were used to immediately disrupt expectations within the category.

Design logic:
• Colour becomes the first point of engagement
• High contrast improves shelf visibility
• The palette communicates energy, fizz, and movement, mirroring the product itself

Rather than signalling calm, the colours signal joy.

3. Expressive logo design
The logo was designed with rounded, bouncy forms to reflect the playful nature of the product.

Why:
The visual rhythm of the wordmark echoes the idea of bubbling and fizzing, subtly reinforcing the product experience through typography.

4. Illustration as experience-building
Doodle-style illustrations were introduced to add charm and individuality across packaging.

Purpose:
• To move away from predictable self-care visuals
• To create a recognisable brand language
• To make the packaging feel interactive and memorable

The illustrations don’t explain the product, they enhance the experience of using it.

⸻
Outcome

The Bubbling Bunch repositions bath bombs from a generic self-care item to something people actively look forward to using.

Instead of selling fragrance alone, the brand sells:
• A mood
• A moment
• A memorable experience

⸻
What This Project Demonstrates

This project reflects how I approach branding:
• Challenging category norms instead of repeating them
• Designing emotion, not just aesthetics
• Using visual personality as a strategic tool

Good branding doesn’t just describe what a product does , it changes how people feel about using it.

If you’re building a consumer brand and want to break away from category clichés,
I help brands turn everyday products into experiences worth remembering. Let’s connect!