Fiore - Italian Restaurant Branding

Fiore means flower in Italian, and I wanted the brand to feel just as warm and elegant as its name.

Logo:
I designed a custom wordmark with a little floral detail, just enough to bring in the meaning of the name without overcomplicating things.

Colours:
The palette takes inspiration from the Italian flag but uses softer, richer tones to feel more premium and inviting. It’s colourful enough to feel lively, but still refined.

Typography:
I went with classic serif fonts to give it that timeless, high-end restaurant vibe, while keeping it clean and modern so it doesn’t feel too heavy.

All of this came together to make Fiore feel welcoming and authentic, so when someone sees the brand, they get the same feeling they do when they sit down for a cozy Italian meal.