Lunaire: An Evening Refined

Lunaire started as a fine-dining concept, but I didn’t want it to look like every other fine-dining brand out there.

A lot of them end up looking the same with lots of beige, serious type and “luxury” for the sake of it.

I realised the only way to stand out to go against the norm and give the brand an unforgettable personality.

So I designed this brand inspired by the cosmos. It’s anchored to the idea of the evening itself.

Lunaire is meant to feel like a place you arrive at after dark to enjoy good food and slow conversations.

The moon, stars, clouds show up subtly across the brand as celestial influence. The deep blue was chosen to hold that nighttime calm, while gold is used sparingly to bring in warmth and refinement.

Every touchpoint such as menus, reserved cards, signage, takeaway packaging was designed to create an immersive experience.

Even the takeaway bag had to feel like an extension of the evening, meant to feel like you’re carrying a fragment of the night with you when you leave.

This is what branding looks like when it’s driven by experience, not aesthetics alone.

Luxury is not built, it’s felt.

That’s why this project focused on building a mood that feels intentional, immersive, and cohesive.

If you’re building a brand where atmosphere matters just as much as what you’re selling, this is the kind of work I love doing. Book your discovery call now.