Case Studies

I love sharing the process as much as the results. These case studies show you exactly how it all comes together.

The $0 Brand Audit: 5 Things You Can Check Right Now

Does something about your brand feel off but you don't know what exactly? Before rushing into a rebrand, check out this $0 brand audit. Five simple checks to see if your branding efforts are actually doing their job.

Do You Need A Logo Or A Brand Identity? A Simple Guide For Early-Stage Founders

If you branding equals a pretty logo, you're not alone. This guide breaks down the difference between logo and brand identity without overwhelming or confusing you, so that you can make the right branding decisions for your startup.

Minera

Minera is a high-end jewelry brand built to feel timeless, luxurious, and meaningful. When I started this project, my goal was to create an identity that feels premium but approachable, a brand customers can trust when buying something as personal as jewelry. The Logo: I designed a minimal, elegant wordmark that balances sophistication with readability. The spacing and letterforms were refined to look sharp across packaging, tags, and digital platforms. The Colour Palette: Fo