Minera

Minera is a high-end jewelry brand built to feel timeless, luxurious, and meaningful.

When I started this project, my goal was to create an identity that feels premium but approachable, a brand customers can trust when buying something as personal as jewelry.

The Logo:

I designed a minimal, elegant wordmark that balances sophistication with readability. The spacing and letterforms were refined to look sharp across packaging, tags, and digital platforms.

The Colour Palette:

For colours, I went with a deep jewel-toned palette paired with muted neutrals. The rich accents evoke luxury, while the softer shades keep the brand approachable and not intimidating.

Typography:

The typography complements the wordmark. Elegant serifs for a premium look and clean sans-serifs for supporting text. Together, they create a system that feels modern yet timeless.

The Result:

Together, these choices made Minera feel like the brand you’d want to trust with your most personal purchases. It’s bold enough to stand out on the shelf and online, but warm and inviting so it doesn’t feel cold or out of reach.