Serenissa: Beachfront Resort

Serenissa is a beachfront resort designed for travelers seeking calm, connection, and a slower pace of life. My goal was to create a brand identity that instantly makes guests feel like they’ve stepped into a serene escape.

Logo Design

At the heart of the brand is the sea turtle. A symbol of slow living, calmness, and good luck. It felt like the perfect representation of what Serenissa offers. I kept the style minimal and modern so it feels premium, but added little details like pebbles and a starfish to tie it back to the beach in a way that feels warm and personal.

The Colours

The palette draws from the coastal landscape: Lagoon blue for ocean mist, Sundrop yellow for warm sunlight, Coralline for a sun-kissed coral tone, and Tideleaf green for the surrounding greenery. Together, they bring balance, warmth, and an inviting atmosphere to every touchpoint.

The Type

For typography, I went with New Spirit, a serif that feels classic but friendly. It has just the right amount of elegance for a premium resort, while staying approachable and easy to read.

The Experience

From signage to in-room collateral, everything was designed to feel like a seamless part of the Serenissa experience. Guests are greeted by a brand that feels consistent, thoughtful, and calming.

The Result

The new identity gave Serenissa a fresh, recognisable look that guests instantly connect with. It made the experience feel more intentional, setting the tone for the peaceful, slow-living escape Serenissa promises.