Case Studies

Permission to Exist is a deeply personal book about social anxiety, healing, and transformation. The author wanted a cover that captured the weight of those emotions but also the hope and light that comes with healing. The Challenge: How do you visually capture the invisible weight of anxiety, the journey of transformation, and the courage to simply exist as yourself? I wanted readers to feel seen — to pick up the book and immediately think, “this is me.” The Concepts: I expl

Serenissa is a beachfront resort designed for travelers seeking calm, connection, and a slower pace of life. My goal was to create a brand identity that instantly makes guests feel like they’ve stepped into a serene escape. Logo Design At the heart of the brand is the sea turtle. A symbol of slow living, calmness, and good luck. It felt like the perfect representation of what Serenissa offers. I kept the style minimal and modern so it feels premium, but added little details l

Introduction: • Client: Manish Raut • Industry: Life Coaching • Goal: To create a visual identity that captures the depth, empathy, and transformative journey at the heart of life coaching. A brand that not only feels visually appealing, but also emotionally resonates with people making them feel seen, understood, and safe. We aimed to connect beyond aesthetics, building a brand that represents healing, personal growth, and human resilience. Challenge: As a newcomer to the l