Case Studies

Minera is a high-end jewelry brand built to feel timeless, luxurious, and meaningful. When I started this project, my goal was to create an identity that feels premium but approachable, a brand customers can trust when buying something as personal as jewelry. The Logo: I designed a minimal, elegant wordmark that balances sophistication with readability. The spacing and letterforms were refined to look sharp across packaging, tags, and digital platforms. The Colour Palette: Fo

Permission to Exist is a deeply personal book about social anxiety, healing, and transformation. The author wanted a cover that captured the weight of those emotions but also the hope and light that comes with healing. The Challenge: How do you visually capture the invisible weight of anxiety, the journey of transformation, and the courage to simply exist as yourself? I wanted readers to feel seen — to pick up the book and immediately think, “this is me.” The Concepts: I expl

Serenissa is a beachfront resort designed for travelers seeking calm, connection, and a slower pace of life. My goal was to create a brand identity that instantly makes guests feel like they’ve stepped into a serene escape. Logo Design At the heart of the brand is the sea turtle. A symbol of slow living, calmness, and good luck. It felt like the perfect representation of what Serenissa offers. I kept the style minimal and modern so it feels premium, but added little details l

Introduction: • Client: Manish Raut • Industry: Life Coaching • Goal: To create a visual identity that captures the depth, empathy, and transformative journey at the heart of life coaching. A brand that not only feels visually appealing, but also emotionally resonates with people making them feel seen, understood, and safe. We aimed to connect beyond aesthetics, building a brand that represents healing, personal growth, and human resilience. Challenge: As a newcomer to the l

Introduction: • Client: 7 Developers • Industry: Real Estate • Goals: Developing a Visual Identity and Stationery Branding that remains authentic to the brand's core values while effectively engaging with the target audience. Challenge: The client didn't have any branding in place. As a new business venture, having an identity is very important as that is how your audience not only identifies you but also connects with you. This is why a fresh new branding can help with ente

Introduction: • Client: Kelso Transformer Parts & Co. • Industry: Electrical Transformer • Goals: Developing a Visual Identity and Stationery Branding that conveys the function of the transformers while also being visually appealing and having a modern and minimalistic look. Challenge: The client didn't have any branding in place. As a new business venture, having an identity is very important as that is how your audience not only identifies you but also connects with you. T